VPs and Directors of Product Management: Finding Excellence

[LeeAndro]

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 75 lectures (4h 47m) | Size: 5.11 GB

This job of a VP or Director of Product Management, or Head of Product, is incredibly tough and has incredible upside opportunities.

Succeeding in an intense, stressful, invigorating job

At the completion of this course, you will have the tools and approaches you need to find excellence as a VP/Director of Product Management - managing four key relationships (with executives, eeers,

A solid understanding of the role and day-to-day work of product management

In this intense, stressful role, we all need help. This course has been designed to help you find excellence in this role, to help you find success.

We'll look at four key relationships that we need to manage well - with our executive leadership teams, with our eeering and technical teams, with sales, marketing, and customer support teams, and with our own product management team.

These groups all have different needs from us, and to meet these needs we'll step through ten key processes. Seven of the processes guide the pace and content of our teams' product management work, including market intelligence, strategy, new product development, and sales support. An additional three processes are focused on building, guiding, and structuring a product team, and finding the magic of teamwork.

This course includes practice activities, company examples, case studies, step-by-step guidance, and templates. The examples span all the varieties of product management - including software, hardware, and services. All tools, templates, and course materials are available for .

If you are in this job today, or are a senior product manager looking to move into this role, my goal is to get you the knowledge, approaches, and tools you need to find excellence.

It's a crazy, tough, rewarding job, and we all need help.

I hope you'll join us!

VPs of Product Management, Directors of Product Management, Head of Product, or leaders with similar roles

Senior product managers aspiring to a VP/Director of Product Manager role



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