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John Morrison, "The Social License: How to Keep Your Organization Legitimate"
English | 2014 | pages: 195 | ISBN: 1137370718 | PDF | 1,3 mb
Adistinctive and direct guide to legitimacy in business, focusing on the new benchmark of a'Social License to Operate'. Featuring case studies ofwhat is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
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