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The Jobs To Be Done Playbook Align Your Markets Organization And Strategy Around Customer Needs
pdf | 16.26 MB | English | Isbn:B07X1LQ45Y | Author: Jim Kalbach | PAge: 317 | Year: 2020
Description:
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Category:User Experience & Usability, Industrial Design, Computer Graphic Design
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