The Business of Events Management

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The Business of Events Management by John Beech
English | 27 Mar. 2014 | ISBN: 0273758624 | 416 Pages | PDF | 2.69 MB

Events Management 1e
John Beech, Sebastian Kaiser and Robert Kaspar
The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.

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