The Branding Masterclass for Graphic Designers The Entire Process

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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 55 Lessons (8h 24m) | Size: 5.92 GB
This course walks through the entire branding process. Because of how massive this process can be I want this project to be something you can build on slowly. I want you to post your progress in the project section of the course. You can start off with posting any of the following tasks. Do not feel like you have to wait until you are finished to post your entire project. This is a marathon and not a sprint! (not all of these are required, these are just suggestions).

You can decide to follow the Sushi Club client brief OR you can decide to do another client brief or mock company of your own.
Client Questionnaire
Sketches
Word Maps
Any Word Association Exercises you do
User Profile (Persona)
Moodboards
Stylescape or Style Presentation(s)
Logo Design and Different Concepts
A Final Logo Presentation
A logo System
Color Palette Presentation and inspiration
Typographic System
Mockups or other Branded Projects That Support Your Brand Design
Samples of Headlines, Written Copy Or A Sample of Your Brand Language in Action
A Client Presentation
A Behance Project Post
A Brand Standards Manual
Whew, that is a lot. As I mentioned above not all are required for each project as every brand is different.
I look forward to seeing you slowly working through the brand design process one step at a time. I know this process can seem overwhelming but once you work through this process once, you will have gained so many new perspective and skillsets that future branding projects will seem like a breeze.
Homepage
https://www.skillshare.com/classes/The-Branding-Masterclass-for-Graphic-Designers-The-Entire-Process/1232538736

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