Strategic Business Diagnostic Tools - Theory and Practice

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Strategic Business Diagnostic Tools - Theory and Practice by Mike Morrison
English | 29 July 2013 | ISBN: 1490541640 | 298 Pages | AZW3 | 408.42 KB

SWOT, PESTLE & PRIMO-F analysis are amongst the most commonly misused tools in business. This book sets out the myths and practical applications of these and other diagnostic approaches is a robust but practical way.

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