Social Media How to Engage, Share, and Connect, 4th Edition

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English | 2021 | ISBN: 1538154412 | 266 pages | True EPUB | 63.1 MB
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today's social media tools as PR professionals and personal users.
Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Features of the fourth edition include:

• Chapter objectives and learning outcomes
  
• Social Media Expert profiles
  
• Theory into Practice boxes
  
• #LRNSMPR (Learn Social Media and Public Relations) boxes
  
• Comprehensive glossary of terms
  
• Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere
  

New appendix with social media guidelines template

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