Rural Tourism and Enterprise: Management, Marketing and Sustainability

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Rural Tourism and Enterprise: Management, Marketing and Sustainability

2017 | ISBN: 1780647492 | English | 285 pages | PDF | 15 MB





Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved

Rural Tourism and Enterprise: Management, Marketing and Sustainability

2017 | ISBN: 1780647492 | English | 285 pages | PDF | 15 MB





Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved

. The rural business setting is intricate due to the assortment of different business opportunities, ranging from traditional agriculture to tourism enterprise and even high-tech business. This important textbook on the subject:

* Examines key issues affecting rural enterprise and tourism
* Explores the breadth of rural enterprise management and marketing across both developed and developing economies
* Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
* Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers

https://rapidgator.net/file/d5bfa05f46e49bcc08a45a4dae8043e4/Rural_tourism_and_enterprise_management_marketing.pdf.html

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