Rogue Waves Future-Proof Your Business to Survive and Profit from Radical Change

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Jonathan Brill, "Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change"
English | ISBN: 1264257155 | 2021 | 368 pages | PDF | 6 MB
"An actionable framework for driving change." ―Adam Grant

Will the next rogue wave sink your ship―or will you choose to profit from it?
At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends―the undercurrents of radical, systemic change―are crashing into each other. When they converge, they'll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can't ride out the next wave and you can, you win.
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