Product Marketing Go-To-Market Strategy & Launch

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Product Marketing: Go-To-Market Strategy & Launch
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.94 GB | Duration: 1h 30m
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Learn a complete GTM framework: research, ICPs, positioning, pricing, channels, sales enablement, and launch execution.
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What you'll learn
Build a complete GTM plan connecting market, customer, value prop, channels, and pricing
Size markets using TAM/SAM/SOM and validate assumptions with real research
Create segmentation, personas/ICPs, and prioritize segments using a scoring model
Run competitive analysis and write a clear positioning statement with true differentiators
Craft value propositions and messaging frameworks that stay consistent across teams
Plan launches (soft/phased), align teams, and measure CAC, LTV, churn, and conversion
Requirements
There are no prerequisites for this course
Description
A great product can still fail at launch. Why? Because "build it and they will come" is not a strategy.Consider thisepending on the industry, 40%-95% of product launches fail.Up to 70% of go-to-market failures are tied to cross-functional misalignment.Even strong demand can collapse if messaging, pricing, channels, and sales motion don't reinforce each other.If you've ever shipped something you believed in-only to see low traction, unclear pipeline, or confused customers-this course is designed to fix that.Product Marketing: Go-to-Market Strategy is a step-by-step system for building a modern GTM plan that connects your product to the right customer, with the right message, through the right channels, at the right price-while aligning marketing, sales, product, and customer success.In this course, you'll learn how toefine the core components of a GTM strategy and how they connectUse GTM frameworks like STP, the 4Ps, and the Analyze-Design-Deliver processSize your opportunity using TAM, SAM, and SOMGather real customer insight through interviews, surveys, and behavioral observationBuild actionable segmentation, personas, and ICPs-and prioritize the right segmentsRun competitive analysis, find differentiators, and craft clear positioningTurn positioning into a compelling value proposition and consistent messagingChoose pricing strategies and monetization models that fit your market and valueSelect and integrate marketing channels across the full buyer journeyEnable sales with the right collateral, training, and internal alignmentPlan and execute launches (including soft launches, phased rollouts, and contingency plans)Track performance with dashboards (CAC, LTV, churn, conversion), and optimize post-launchBy the end, you'll have a practical, repeatable GTM playbook you can apply to a new product, a major feature launch, or entering a new market-without relying on guesswork.Whether you're a product marketer, PM, founder, or GTM lead, this course will help you launch with clarity, confidence, and measurable impact.
Product marketers (PMMs) building or improving GTM plans,Product managers launching new products or major features,Startup founders and early teams creating a repeatable launch process,B2B SaaS and tech teams responsible for pipeline and adoption,Growth marketers and demand gen specialists aligning channels to the funnel,Sales leaders, RevOps, and sales enablement managers supporting new launches,Customer success and support leaders preparing for onboarding and post-launch retention,Business strategists and consultants advising on market entry and positioning


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