Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

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Personalized Digital Advertising: How Data and Technology Are Transforming How We Market
by Diaz Nesamoney
English | 2015 | ISBN: 0134030109 | 240 Pages | PDF | 860 KB

Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual.

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