PEAK: How Great Companies Get Their Mojo from Maslow, Revised and Updated 2nd Edition

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PEAK: How Great Companies Get Their Mojo from Maslow, Revised and Updated 2nd Edition by Chip Conley
English | October 17th, 2017 | ASIN: B076JQ21KC, ISBN: 1119434920 | 320 pages | EPUB | 3.46 MB
Proven principles for sustainable success, with new leadership insight

The author's foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships-with employees, customers, and investors-and this message has resonated with every kind of leader and company including some of the world's best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author's own at Airbnb, and exclusive PEAK leadership practices that will take you-and your company's performance-to new heights.

Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had.

* Understand how Maslow's hierarchy makes for winning business practices
* Learn how PEAK drove some of today's top businesses to success
* Help employees reach their full potential-and beyond
* Transform the customer experience and keep investors happy

The PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better-and PEAK gives you a roadmap to the next level.

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