Packt Visitor Insights and Social Media Analytics in R-XQZT

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Packt Visitor Insights and Social Media Analytics in R-XQZT
English | Size: 577.90 MB
Category: CBTs

In this course, you will be introduced to important topics in web analytics with interesting hands-on projects to assess the performance of your website. This action-packed, must-have tutorial covers everything that you'd want to learn in web analytics for your website, and covers key concepts using R, Google Analytics, and the Flex dashboard. The course starts with an overview of key concepts such as segmentation followed by your first project, in the course of which you'll learn to plot visitors to a website in the last 6 months.

This is followed by plotting revenue over the last 12 months on the same website and also cumulative transactions. Towards the end, this course will teach you to plot loyal customers, returning customers, and average visits.

What You Will Learn:

Advanced hands-on projects to gain insights into your website's performance
Segmentation of visitor and revenue data
Plot cumulative transaction plots to understand the effectiveness of your marketing campaigns
Harness the power of social media analytics to improve your website or business
Use the R-markdown language to generate easy-to-understand PDF reports and dashboards.
Harness the power of social media analytics to improve your website or business

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