Packaging Research in Food Product Design and Development

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Howard R. Moskowitz, Michele Reisner, John Benedict Lawlor, "Packaging Research in Food Product Design and Development"
English | 2009 | pages: 270 | ISBN: 0813812224 | PDF | 13,5 mb
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and &;how to&; business methodology with a detailed treatment of the different facets of concept research.

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