Ott Advertising Glossary In 35 Minutes | Mini Course For You

[LeeAndro]

Last updated 8/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 611.02 MB | Duration: 0h 37m

Learn about OTT advertising teologies & formulae | Digital Marketing | Over-the-top media service | OTT Platforms

What you'll learn
Learn how to use Important OTT teologies
What are the measurement Metrics
Talk confidently about these terms and Definitions
Discover subscription business model
Advance your career
Take your expertise to the next level
Requirements
Basic knowledge of English
Basic Mathematics
Description
Internet-enabled streaming media solutions have radically disrupted the cable TV industry in the past few years & we all are witnesses of the fact that how people are increasingly turning to their smart TVs, streaming boxes, and game consoles for media content.​

The days of the traditional television commercial may soon be over too because Over-the-top advertising gives brands a new, far more effective way to promote their products and services to media consumers.What is OTT AdvertisingIn Layman's terms, OTT advertising refers to promotional content displayed to people streaming digital media content over the Internet.This course is solely designed with the purpose of making people understand the basics and important OTT advertising teologies that are used on a daily basis. Also, since OTT is a relatively new industry as compared to SaaS Marketing or Programmatic advertising, it's always good to keep yourself updated with digital industry trends.OTT industry is interesting and is growing exponentially. There is a lot of data to deal with. If you know how to make smarter decisions out of your advertising data, then you can take the business in the right direction, but before that understanding the definition and formulate is really important.This course includesOTT advertising and its originBenefits of OTT advertising Most important OTT Teologies & FormulaeVideo and Product teologiesSubscription Business ModelAlso, there is one resource attached. You can also enjoy the Test your Knowledge Quiz!Learn about the formulae with examples and try to use and make a note of the new terms that you are going to learn from this course. Keep practicing on a daily basis. Keep learning and keep growing.

Overview

Section 1: Introduction

Lecture 1 What to expect

Lecture 2 Who Am I

Section 2: Understanding OTT

Lecture 3 What is OTT & OTT Advertising

Lecture 4 The origin of OTT

Lecture 5 What are the benefits of OTT

Section 3: Glossary Section - OTT Terms

Lecture 6 LESSON 1 - Understanding OTT Terms

Lecture 7 LESSON 2 - What is Connect TV What is the Difference between CTV & OTT

Section 4: Video Teologies

Lecture 8 LESSON 1 - Video On Demand - VOD

Lecture 9 LESSON 2 - Understanding AVOD and TVOD

Lecture 10 LESSON 3 - SVOD - Subscription Based Video On Demand

Section 5: Product and Marketing Teologies

Lecture 11 LESSON 1 - Ninja Techniques

Lecture 12 LESSON 2 - Nielsen Rating

Lecture 13 LESSON 3 -What is Linear TV & Video Monetization

Lecture 14 LESSON 4 - What is OTA

Lecture 15 LESSON 5 - OTT ECOSYSTEM

Section 6: Measurement Metrics in OTT Advertising

Lecture 16 LESSON 1 - Understanding VIIEWABILITY

Lecture 17 LESSON 2 -CAC - Customer Acquisition Cost

Lecture 18 LESSON 3 - Understanding CPV & CPCV

Lecture 19 LESSON 4 - CPM and vCPM

Lecture 20 LESSON 5 - Common Metrics of SaaS and OTT

Lecture 21 LESSON 6 - Understanding VAST

Lecture 22 LESSON 7 - What is the role of VPAID

Lecture 23 LESSON 8 - How OTT Ads are delivered

Section 7: Conclusion

Lecture 24 Bonus Lecture & Thank you!

Digital marketing industry enthusiasts,Students,Curious Students

HomePage:

Https://anonymz.com/https://www.udemy.com/course/ott-advertising/

DOWNLOAD

https://1dl.net/u4d4nvbbfsb5/a9uCUNI9__OTT_Advert.rar.html