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Online Political Communication: How to Use the Web to Build Consensus and Boost Participation by Gianluca Giansante
English | 2015 | ISBN-10: 3319176161, 3319366610 | 186 pages | pdf | 3,4 mb
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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