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Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value by Ted London
English | 12 Nov. 2010 | ISBN: 0137047894 | 288 Pages | PDF | 2 MB
More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time.
More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time.
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