Modern Digital Crm And Sales Operations

Emperor2011 · May 19, 2026

Hands-on CRM and sales operations using Zoho tools for lead, customer, and workflow management.
What you'll learn

Understand and execute customer relationship workflows using digital business tools such as Zoho CRM , Zoho Forms , and Zoho SalesIQ

Perform real-world sales operations activities including lead capture, customer communication, appointment handling, and deal tracking using modern Zoho tools.

Develop practical job-ready skills in CRM operations, customer lifecycle management, and digital sales coordination through hands-on business workflows.

Build operational experience using tools like Zoho Desk , Zoho Bookings , and Zoho Creator for customer support and sales process management.
Requirements

Basic computer literacy (ability to use a browser, navigate websites, and type); no prior sales, marketing, or CRM experience required; No prior CRM software experience is required.
Description
This course contains the use of artificial intelligence.
In today's business environment, organizations across industries depend heavily on digital CRM systems and structured sales operations to manage leads, customers, follow-ups, support requests, and business communication. This course is designed to provide practical, hands-on exposure to modern CRM workflows using widely used digital business tools from the Zoho ecosystem.
The course focuses on execution-oriented learning rather than theoretical discussion. Learners will work through realistic business scenarios involving customer management, lead handling, inquiry tracking, sales pipeline activities, appointment coordination, customer support workflows, and operational communication processes.
The course uses tools such as Zoho CRM, Zoho Forms, Zoho SalesIQ, Zoho Desk, Zoho Bookings, and Zoho Creator to demonstrate how businesses organize and manage customer-facing operations digitally.
Instead of teaching CRM as isolated software features, the course teaches complete operational workflows such as

Lead capture and inquiry management

Customer database organization

Follow-up scheduling and tracking

Deal and pipeline monitoring

Customer communication workflows

Service request handling

Appointment and booking management

Digital forms and customer data collection

Website visitor interaction workflows

Basic sales reporting and operational monitoring
The course is designed especially for

Undergraduate and postgraduate students

Freshers preparing for jobs

Sales and customer support beginners

Entrepreneurs and small business owners

Learners from Arts, Commerce, Science, Engineering, and Management backgrounds
A major focus of the course is employability and practical exposure. Learners will perform structured operational activities similar to those carried out in modern sales, customer support, business development, and relationship management teams.
The course has been designed keeping in view the growing adoption of CRM systems and digital customer engagement platforms across startups, SMEs, service industries, educational organizations, healthcare services, retail businesses, and professional service firms in India.
The learning approach is beginner-friendly and does not require prior coding knowledge or technical background. The emphasis is on operational understanding, workflow execution, and practical digital business skills.
This course is suitable for SWAYAM Plus style employability-oriented learning models where students are expected to develop industry-relevant operational capabilities using modern digital tools.
Who this course is for

Students, freshers, entrepreneurs, sales executives, customer support professionals, and learners seeking practical digital CRM and sales operations skills.
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Modern Digital Crm And Sales Operations

Emperor2011

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