MBA-level Advertising Strategy from a former F500 Manager

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MBA-level Advertising Strategy from a former F500 Manager
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 34 | 147 MB
Genre: eLearning | Language: English

How to develop a comprehensive advertising plan

Learn how to develop holistic advertising strategies across various media. Learn the creative and quantitative approaches to effective advertising plans.

You will learn how to:

Develop a rock-solid advertising plan
Develop a creative advertising strategy
Measure advertising effectiveness
Allocate advertising budgets efficiently
Schedule advertising effectively
Develop and evaluate advertisements
Advertise based on the customer journey
Distinguish when mass advertising and targeted, direct-response advertising is appropriate
Target different segments with advertising

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