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Mastering Social Media Analytics Use Data to Build a Business Strategy
MP4 | Video: AVC 1920x1080 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | 1.69 GB
Genre: eLearning | Language: English
With this video, you'll learn how to analyze the impact of social media and build successful strategies for the use of analytics on your specific projects or in your entire organization. This video covers the strategic use and application of analytics using social media data. It initially describes the basic elements of data and analytics and then dives deeper into strategy and application methods. The list of topics covered include: Data collection, types of analytics for social data analysis, the analytics process, metrics, dashboards, reporting, tactics and strategy. The goal is to empower the viewer to pursue any objective requiring social data analysis.
What You Will Learn:
Understand data and how it is collected into analytics for social media
Know the different types of social analytics tools and when to use each of them
Become familiar with particular aspects of analytics such as metrics and dashboards
Learn how to best report results and generate a continuous improvement cycle within organizations
Build an effective strategy to take analytics projects from planning to success
Envision the future of analytics in social media, and what skills will be necessary to adapt to technological and market evolution
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