Marketing Planning and Strategy

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Marketing Planning and Strategy by Subhash C. Jain
English | 16 Sept. 1999 | ISBN: 0324014805 | 925 Pages | PDF | 16 MB
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing.
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing.

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