Marketing of High-Technology Products and Innovations: Pearson New International Edition

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Marketing of High-Technology Products and Innovations: Pearson New International Edition by Jakki J. Mohr
English | 2014 | ISBN: 1292040335 | 552 Pages | PDF | 11.09 MB

Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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