Managing Sustainable Business: An Executive Education Case and Textbook

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Managing Sustainable Business: An Executive Education Case and Textbook by Gilbert G. Lenssen
English | 22 Apr. 2018 | ISBN: 9402411429 | 736 Pages | PDF/EPUB | 26.84 MB

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools.
The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach.

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