How to Write a Sponsorship Proposal that Earns - 2020 Update

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How to Write a Sponsorship Proposal that Earns - 2020 Update
Bestseller | h264, yuv420p, 1280x270 |ENGLISH, aac, 48000 Hz, 2 channels | 1h 09 mn | 1.14 GB
Created by: Kelly Bertog

Proven methods for securing MASSIVE sponsorships for your events, charities, esports, podcasts, race builds, and more What you'll learn

After completing the course, students will have developed their own sponsorship proposal, one that's built upon a decade's worth of real-world testing and fine tuning.

Requirements

Students should have a basic understanding of sponsorships, as well as a computer with internet access.

Description

New for 2020: All students will receive our Turnkey Sponsorship Toolkit - the complete sponsorship solution. This all-in-one sponsorship seeking toolkit includes all of the tools you'll need to start landing sponsors, including:

Sponsorship Proposal Templates

Sponsor Cold Email Templates

Sponsorship Pricing Calculator

Sponsorship Reporting Template

Sponsorship Lead Workbook

Sponsorship Implementation Checklist

A Copy of Our Acclaimed eBook: How to Find Event Sponsors

And so much more!

This entire bundle ($119 value) included with every course signup!

Now, on to the course...

Our event was doomed...

To be more specific, our event was $8,700 in the red. All my friends and I wanted to do was host a weekend taco festival, and bring some delicious fun to an otherwise dreary abandoned lot in Chicago. What we got instead was a barrage of last-minute overages and unforeseen expenses. With less than a month to go, we needed cash, and we needed it bad.

So we did what any resourceful event producers would do: solicit sponsors! We spent the next few days putting together our proposal, complete with 3 different tiered sponsorship packages: Silver, Gold, and Platinum. Breathing a preemptive sigh of relief, we sent this proposal out to over 500 local businesses (yes, 500!), sat back and waited for the money to start rolling in.

4 weeks later we tallied up the results. Our neat little sponsorship packages had netted us a grand total of.$0. That's right. Zero. Absolutely nothing. We had failed to secure a single sponsor!

And so the three of us, all college students looking to make some summer cash producing our own festival, learned a very expensive lesson. Even though our event sold out, our failure with sponsorships meant we were each forced to shell out over $3,000 to cover all our remaining expenses.

Does this scenario sound familiar? What has your failed sponsorship proposal cost your event or organization?

From that day over 10 years ago, I vowed to determine exactly where we had gone wrong with sponsorships, and do everything in my power to ensure no other event producer, entrepreneur, charity, or small organization experienced the same devastating lesson we received that summer. I wanted to decode the mystery of sponsorship, and share the secrets with everyone who had experienced this same pain. My path was set, and it was time to dive headfirst into sponsorships.

Over the last decade, my career in sponsorships has taken me across the globe. From major music festival production for firms such as Sony and Live Nation, to managing sponsorships and marketing relationships for one of the world's fastest ecommerce start-ups, and finally to where I am today, serving as the President of Event and Sponsorship Management Agency SilverCrate.

My current role gives me the privilege and responsibility of showing all our teams the most effective tactics and tools for building profitable sponsorship programs, providing them with the resources they need to start creating successful sponsorship programs on behalf of our clients. This training is the culmination of the last 10+ years I've spent learning from that costly summer mistake, and pulls together all the best information gleaned from my time developing profitable sponsorship programs for everyone from Fortune 500 firms and Internet Retailer Top 200 companies, to independent event producers, regional sports teams, small charitable organizations and more.

A few years back, while in the middle of overhauling what we at SilverCrate call our "Six-Figure Sponsorships Training Program" (the training program we use to get our clients earning six figures or more with their event sponsorships), I had an epiphany. While this robust sponsorship training regimen had certainly paid off well for the company and had allowed me to achieve my original goal of decoding the mysteries of sponsorships, I was still not reaching the vast network I had promised to help 10 years earlier. I had made a vow to learn the absolute best ways to succeed with sponsorships, and share this information with entrepreneurs, event producers, and small organizations across the globe, so that they could avoid the painful lesson I had learned.

It was time to make good on this promise. In order to expand my reach, I had to build a program that would allow me to share this training with anyone, at anytime, anywhere in the world...

And so How to Write a Sponsorship Proposal that Earns was born!

How It Works

How to Write a Sponsorship Proposal that Earns is more than just an in-depth training on building a profitable event sponsorship program. It's a step-by-step workshop designed to give you everything you need to start finding sponsors for your events in just days.

Each lesson is comprised of two components: The Instruction and The Action. During the instruction phase of each lesson, you'll participate in several accelerated video trainings. All substance and zero fluff, these trainings are generally no more than 10-15 minutes in length and will provide you with decades' worth of sponsorship expertise and best practices, condensed down to the core elements needed to build your own successful program.

After the instruction phase of the lesson, you'll move on to The Action. In this phase, we show you exactly how to take what you just learned in your video trainings, and apply it directly to YOUR sponsorship program.

This means that by the end of the course, you will have already developed all the following sponsorship tools and templates for YOUR specific event:

[Your Event Name Here] Audience Profile

[Your Event Name Here] Sponsorship Inventory (what you can sell)

[Your Event Name Here] Sponsorship Proposal

How to Write a Sponsorship Proposal that Earns will guide you step-by-step through the creation of all these tools, meaning that when you complete the course, you'll have all these documents ready to go. No more waiting. No more trial and error. You'll have everything you need to begin your journey towards landing deals and creating new revenue streams through sponsorships.

What You'll Learn

While certainly not easy, everyone we train comes to understand that sponsorships are a relatively simple concept. At their core, sponsorships are nothing more than leveraged value: leveraging the value of the sponsor (brand), the property (event/charity/sports team/etc.), and the audience in a way where everyone wins.

In order to maximize your ability to create this leverage valued, our instruction will focus on providing you with several core sponsorship skill sets, including:

Understanding the most common sponsorship solicitation mistakes, and ways to avoid these pitfalls

Identifying and quantifying your Audience (the MOST important part of sponsorships)

Building your inventory of Sponsorship Assets - i.e. "what you can sell" (Hint: it's a lot more than a logo on a website or a t-shirt)

Building your sponsorship offers (and saying goodbye to those generic "Silver, Gold, Platinum" packages)

Creating the perfect Sponsorship Proposal - one that's PROVEN to land you sponsorship dollars

These skills, taught in-depth over the course of the program, will place you in an elite class of sponsorship seekers, and ensure you never again feel the pain of being unable to generate any significant sponsorship revenue for your events and programs.

The Schedule

By maintaining a sharp focus on teaching only the most effective and up-to-date sponsorship methods, we are able to keep this course brief and to-the-point. Our ultimate goal is that you sit down with this course in the morning, and by the end of that very same day, you'll have created a sponsorship proposal for your own event that is lightyears ahead of what your organization has been using in the past.

What's Included in the Course?

Students of How to Write a Sponsorship Proposal that Earns will receive ALL the following tools, trainings, and bonuses:

Unlimited, on-demand access to over 12 exclusive videos trainings

Downloadable worksheets and assignments designed to walk you step-by-step in the development of your own profitable sponsorship proposal

Unlimited access to email support staff to answer any questions

Frequently Asked Questions

Who's this course for?

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