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H2H Marketing: The Genesis of Human-to-Human Marketing
by Philip Kotler
English | 2021 | ISBN: 3030595307 | 387 Pages | PDF EPUB | 21 MB
It's not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders.
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