Global Entrepreneurship and New Venture Creation in the Sharing Economy

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Global Entrepreneurship and New Venture Creation
in the Sharing Economy
by Norhayati Zakaria and Leena Ajit Kaushal
English | 2017 | ISBN: 1522528350 | 261 Pages | PDF | 5 MB

Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business.

Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age.

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