Fundamentals of Marketing

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Fundamentals of Marketing
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 10 | 253 MB
Genre: eLearning | Language: English
Learn the core concepts of Marketing by 'Marketing by Vijay' fame Professor

Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix - 4Ps of Marketing

4. Needs, Wants and Demand

5. Meaning and Imporatnce of Marketing Research

6. Consumer Behaviour

7. Market Segementation

8. Brand

9. Product Life Cycle

10. Advertising

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