Entrepreneurial Marketing for SMEs

[Prohibitive]

Luca Cacciolatti, Soo Hee Lee, "Entrepreneurial Marketing for SMEs"
2014 | pages: 225 | ISBN: 134955975X | PDF | 1,0 mb

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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