Employer Branding For Talent Acquisition

[LeeAndro]

Last updated 8/2018MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.85 GB | Duration: 1h 21m

HR is becoming marketing - learn how to accelerate your business and career by riding this trend

What you'll learn
Build an effective employer branding strategy that focuses on ROI.​

Understand modern candidate behaviors, and how employer branding plays a role in attractionverting the right people
A toolset that you can use to start building your brand today
Requirements
You should already be familiar with basic concepts around talent acquisition
Have a basic understanding of how consumers and job seekers do research online
Description
Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind.
More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate.
This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers.
In this course, we'll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.

Overview

Section 1: Why Employer Branding

Lecture 1 Introduction

Lecture 2 The Business Case for Employer Branding

Lecture 3 The Candidate Journey

Section 2: Strategy: Building the Career Site

Lecture 4 Microsites

Lecture 5 Microsite Structure

Section 3: Employee Generated Content

Lecture 6 Employee Generated Content

Lecture 7 The Age of Glassdoor

Lecture 8 Building Employer Branding Content Cheaply

Lecture 9 Culture Videos Best Practices

Section 4: Strategy: Talent Communities

Lecture 10 Talent Communities

Section 5: Other Employer Branding Strats and Tactics

Lecture 11 Facebook for Talent Acquisition

Lecture 12 Social Media Best Practices

Lecture 13 Task Force

Section 6: Measuring Results

Lecture 14 Social Media and Employer Branding

Lecture 15 Employer Branding Analytics

Lecture 16 Measuring ROI for Employer Branding

Lecture 17 Measuring ROI for Talent Communities

Lecture 18 Calculating ROI for to Fill

Section 7: What's Next

Lecture 19 Conclusion

HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand.,Marketing professionals who are looking to support their HR teams in building the employer brand,C-level executives who want ta better understanding of employer branding, and how their organization should be leveraging this concept to attract the best talent

HomePage:

Https://anonymz.com/https://www.udemy.com/course/employer-branding/

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https://1dl.net/1p3z9wu1nndp/78ZrvvwY__Employer_B.part1.rar.html
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