Determining Market Size for Your Product or Service

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MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 32m 45s
Skill Level: Beginner | Genre: eLearning | Language: English + Sub | Size: 624 MB

To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market which is both credible to investors and feasible for you to serve well. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

Topics include:
Defining your target market
Identifying a market big enough to support your business
Calculating a viable return on investment
Defining your industry and its segments
Identifying the "sweet spot" target market
Assigning a dollar amount to your target audience
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