Designing and Running Experiments for Product Managers

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Designing and Running Experiments for Product Managers
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hour 19M | 635 MB
Genre: eLearning | Language: English

What happens when someone at your company pitches the next great product idea? Enter the MVP-the product manager's tool for experimentation. MVPs (minimum viable products) are designed to test new ideas and features. They may have little or no functionality, but they have to be credible to gather accurate feedback. This course teaches you the steps to design and run successful, convincing MVP experiments.

Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design-building better products as you go.

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