Data Storytelling for Marketers: Crafting Compelling Insights that Drive Decisions

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Data Storytelling for Marketers: Crafting Compelling Insights that Drive Decisions
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 1h 10m | 178 MB
Instructor: Lea Pica​

Discover data storytelling with Lia Pica. Learn to craft narratives that drive decisions, using data effectively in marketing. Lea provides insights about narrative construction, design, delivery, and measuring impact. After this course, you'll be able to tell compelling data stories for strategic advantage.

Learning objectives

• Understand the role of data storytelling in marketing.
• Craft compelling data narratives.
• Design engaging data visualizations.
• Deliver impactful data presentations.
• Measure impact and iterate.

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