Customer Sense How the 5 Senses Influence Buying Behavior

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Customer Sense: How the 5 Senses Influence Buying Behavior by Aradhna Krishna
English | PDF,EPUB | 2013 | 191 Pages | ISBN : 1349344427 | 3.54 MB

English | PDF,EPUB | 2013 | 191 Pages | ISBN : 1349344427 | 3.54 MB
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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