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Copywriting for Beginners Part 3 of 3: How to Persuade
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 23 | 709 MB
Genre: eLearning | Language: English
Learn how to write copy that persuades people to buy. Copywriting secrets revealed.
As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.
Learn how to write copy that persuades people to buy. Copywriting secrets revealed.
Your success as a copywriter depends on your ability to persuade.
As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.
Welcome to Copywriting for Beginners, Part Three of Three: Persuasion.
I'm your instructor, Alan Sharpe.
I got started as a copywriter in 1989.
In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.
I have written in all of the channels-offline, online, outdoor, mobile and broadcast.
I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.
I got married, bought a house, and raised two kids on my copywriting salary alone.
In case you're wondering, I've been teaching copywriting since 1995.
On Udemy, I teach copywriting to over thirteen thousand students from one hundred and thirty-nine countries.
I am one of the top-rated instructors in the copywriting niche on Udemy.
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