Category Creation How to Build a Brand by Anthony Kennada

[Prohibitive]

Type : epub |
Size : 1.07 MB |
English |

Descirption: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands
"The Uber of this"
"The Salesforce of that"
"It's like Instagram, but for."
If you look at the world's most innovative companies, you'll find not just original ideas, products, technology, but the creation of entirely new market categories. The challenge is, successfully creating new categories requires a perfect storm of luck and timing.
Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for...

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