[business] Gap Selling Getting the Customer to Yes by Keenan

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[business] Gap Selling Getting the Customer to Yes by Keenan | 778.18 KB

Title: Gap Selling
Author: Keenan​



Description:
getAbstract Summary: Get the key points from this book in 10 minutes.
Selling B2B products or services is difficult. Customers have a million reasons not to buy. Salespeople may devote months to closing a deal, only to lose out at the last minute over a minor issue or a few dollars in price. Thus, salespeople can't afford self-inflicted mistakes that block their success. Sales coach Keenan - who goes by only one name - offers his logical "gap selling" strategy to help salespeople overcome errors and improve results. Despite the occasional use of vulgar language, Keenan explains his inventive tactics in impressive detail.
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