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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Bner | Genre: eLearning | Language: English + .srt | Duration: 25 Lectures (1h 50m) | Size: 229.4 MB
Marketing strats are never straightforward, making it difficult for leaders to proceed with confidence and authority.
In this course, listeners can learn the six key choices global brands need to make for a battle-ready marketing strategy that wins customers and grows the business. Marta Dapena-Baron, a former Fortune 500 marketing VP, shares how to decide between acquiring or retaining customers and four amazing strats for go-to-market. Additionally, listeners can learn how to change their customer beliefs and behaviors and how to manage and develop key marketing benchmarks.
Topics includes:
Umbrella vs. distinct branding
Defining a customer
Acquiring vs. retaining customers
Defining your business category
Four go-to-market strats
Chag customer beliefs
Chag customer behaviors
Tracking marketing metrics
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