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Linkedin LearningDuration: 39m | Video: 1280x720 30fps | Audio: AAC, 48 kHz, 2ch | Size: 706 MBGenre: eLearning | Language: English
Engaging executives is essential if you want to develop and close your top B2B sales opportunities and build client loyalty over .
Top level decision makers only spend with salespeople who understand their priorities and add value for them during every interaction. In this course, Lisa Magnuson, a strat sales expert, shows you how to leverage win themes-the areas where your prospect's priorities overlap with the strengths of your offerings-to gain executive receptivity when selling in a B2B context.
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