Alex Glenn – How To Launch an Agency-Focused Partner Program Download 2022

[LeeAndro]

File Size: 11.4 GB
Understand the nuances of agency partners

Just like any successful relationship, with software-agency partnerships, they must be built on equal benefits, trust and communication. Yes, you have to give to get. But its not that simple

But even if we look at marketing technology (a great snt for partnerships), were looking at over 7400! And they all need to grow, or die. And agency relationships are a necessary factor in that growth for many of them.

The issue is, most software companies have the wrong interpretation of why an agency chooses to partner with (align with, refer, resell, co-market, etc) a particular software provider.

And just like relationships and blackjack, an agency taking the enormous risk of choosing to double-down on any software is only chosen for self-preservation.

Before we get into defining what actually incentivizes software-agency-partnerships, let me first clarify what it means for an agency to double-down on any particular software:

This is what we at Partner Programs call an agency-software Partnership. And the result of having it can be the lions share of your revenue.





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