2023 Marketing Your Brand In A Recession

[LeeAndro]

Published 3/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.93 GB | Duration: 1h 38m​

Beat the Competition and Grow your Profits

What you'll learn
Grow Your Profits Faster Than Competitors
Advertise Effectively to Chag Consumer Needs
Save Money on Marketing Costs
Create Profitable Pricing Strats
Marketing Strats to Grow Your Brand in Recessions
Thrive Through the Trials of a Recession and Inflation

Requirements
A basic understanding of marketing principles

Description
ONLY 9% of companies grow during a recession and I'm going to show you how to be one of them.Do you want to...GROW your profits and protect your marketing budgetsOPTIMISE your marketing budget to be more effective and efficientWIN against the competition and recover faster post recessionADAPT to the chag needs of consumers and customersPROTECT your marketing job as companies look to reduce costsConsumer shopping habits have already changed and if you haven't adapted your marketing accordingly, you're already behind. But don't worry! I'll show you how to catch up to the competition, protect yourself against further behaviour changes and emerge from the recession in a stronger, more profitable position than you went into it. Whether you're a product or service based business, selling directly to consumers or B2B (or both!), dealing with luxury products or everyday essentials - this course contains scalable information you need to know. Taking learnings from world-renowned marketing experts, data scientists and consumer research reports. This course is full of practical advice for a fast-track to a strong marketing plan which will weather the storms ahead.If you want to not just survive the next few years but truly thrive - now is the to take action!

Overview
Section 1: Market Orientation: What's Happening!

Lecture 1 Introduction

Lecture 2 Recession Vs Inflation

Lecture 3 Consumer Insights

Lecture 4 Global Macro Trends

Lecture 5 Why You Shouldn't Cut Marketing Budgets

Section 2: Product

Lecture 6 Introduction

Lecture 7 Industries in Recessions

Lecture 8 God Save Gross Ma

Lecture 9 To Innovate or Not

Section 3: Price

Lecture 10 Introduction

Lecture 11 Reasons to Take a Price Hike

Lecture 12 The Perils of Promotions

Lecture 13 Drop Your Prices Like its...Your Positioning

Lecture 14 Pricing Which Wins in Recessions

Section 4: Promotion

Lecture 15 Introduction

Lecture 16 Protect Your Future

Lecture 17 Ways to Drive Value Over Price

Lecture 18 Tailoring Consumer Trends to You

Section 5: Place

Lecture 19 Introduction

Lecture 20 Top Tips for Suppliers & Sellers

Lecture 21 How to Win in Bricks & Mortar

Lecture 22 How to Win in E-Commerce

Section 6: EXTRA: Course Recap

Lecture 23 Recap and Rder of Learnings

Anyone Involved in Marketing a Brand/Product of any size

HomePage:

https://www.udemy.com/course/marketing-in-recessions/

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