The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business

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The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business by Karl Albrecht
English | 1993 | ISBN: 088730639X | 256 Pages | PDF | 113.2 MB
The author challenges American business to change its values, culture, management structure, and style in order to make a total commitment to the customer

The author challenges American business to change its values, culture, management structure, and style in order to make a total commitment to the customer.

In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer.

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