Merchandise an Online Shop: Create Your Own Product Lookbook

[LeeAndro]

Merchandise an Online Shop: Create Your Own Product Lookbook
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 14M | 258 MB
Genre: eLearning | Language: English

In this 14-minute class, you'll learn how to create a lookbook with Kate Miss, an independent jewelry and graphic designer who works with artists all around the world to create successful Big Cartel shops.

A lookbook is an artistic depiction of your product in a particular setting beyond straight-on simple product photos. In a digital world, it helps achieve the feel of physical presence, staging, design, and planning that traditional retailers put into a brick-and-mortar store. It helps buyers perceive your product in the way you want.

You'll learn common lookbook concepts, tips for shooting your product, and best practices for finalizing a lookbook that's right for your products and brand. All you need to get started are products to sell!

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