Marketing A to Z: 80 Concepts Every Manager Needs to Know

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Marketing A to Z: 80 Concepts Every Manager Needs to Know by Kotler
English | 20 Feb. 2003 | ISBN: 0471268674 | 226 Pages | PDF | 1 MB
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike

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